How to Make Money on TikTok

Making money on TikTok, tempting, right? This idea has crossed your mind if you are reading this article. You have heard of incredible success stories, quantified in millions of dollars.

Let’s say it right away: Yes! it is possible to make money on TikTok, and even a lot of money. Afterwards, it’s the same story with any other job, you have to work hard, be smart and have a good dose of luck.

Can you make (a lot of) money on TikTok?

The answer is yes! It is quite possible to earn money, even millions, thanks to the social network TikTok. However, the competition is fierce: you will have to be creative and work hard.

How much money can you make with TikTok?

This remains difficult to estimate because only very few Tiktokers publicly share how much they earn.

Keep reading to find out the 7 best strategies to earn money on TikTok.

Strategy #1: Partner With a Brand You Love

This involves becoming an influencer for a brand you love. This method also works for influencing on other social media including Instagram, Youtube, Podcasts, Twitter, etc.

Making content sponsored by a brand you like or even inserting affiliate links in your post is still a good way to get paid on TikTok.

The principle is simple: It’s about creating content by citing a company, and leading your followers to purchase or follow the company. This depends on your agreement with the Company or business. Influencing for a company pays you for the visibility that you bring to it and it also considers how your audience responds to the content you share.

So choose your brands carefully. It must above all please you and align with your brand on Tiktok! The brand must also speak to your audience for the partnership to be relevant and long-lasting.

A Tiktok Influencer creating content


Strategy #2: Partner with an influencer

As a company selling products, it is possible to use TikTok to boost your turnover.

If selling on Facebook is profitable, TikTok is no exception. Associating yourself with influencers who share the values ​​conveyed by your brand can be particularly profitable. Of course, you will need to learn how this works, but learning how to market on TikTok remains possible.

However, the advice for influencers also applies here. Carefully select the influencers who will represent your brand profitably. Sometimes it is better to target a smaller but more qualified audience and therefore who are more likely to buy your products.

Strategy #3: Promote your products on TikTok

Just like advertising on Instagram, promoting your products on Tik Tok is just as interesting.

The idea is then to use TikTok as a marketing channel to do your advertising campaigns.


Thinking of Other Sources of Income? Check Out These Side Hustle Ideas: 20 SIDE HUSTLES YOU CAN START TODAY (FROM HOME TOO!)


Strategy #4: Create Your Own Brand Thanks to Your TikTok Audience

The popularity acquired thanks to your TikTok content is monetizable. For example, many Tiktok users specializing in beauty have launched their own make-up brand.

Otherwise, you can always start dropshipping. Thus, you take advantage of your already qualified audience to highlight your products.

Be careful, however, to remain transparent so as not to lose credibility and to keep the hard-earned trust of your followers.

Making Money on TikTok

Strategy #5: Apply to the Tiktok Fund for Creators

TikTok has a fund for creators which amounts to 250 million dollars. Indeed, the platform encourages content creators to produce more and pays them for it. Although the amount of remuneration remains rather vague, it would be around 0.4 cents for 1000 views and 20 euros for a million views.

To qualify for the TikTok Creator Fund, you must meet these conditions:

  • Be located in the United States, United Kingdom, France, Germany, Spain or Italy
  • Be over 18 years old
  • Have at least 10,000 subscribers
  • Have at least 100,000 video views in the last 30 days
  • Be in compliance with TikTok recommendations and respect the terms of service

You can apply for TikTok creator background from the app, Premium only!


Strategy #6: Receive Donations From Your Audience

Be aware that there is a virtual currency on TikTok: Coins. These coins can then be transformed into Diamonds and then into Euros or Dollars as the case may be.

Receiving Donations is only valid if you have at least 1000 subscribers because you must be able to go on TikTok Live.

During Live sessions, other TikTok users can send you virtual gifts thanks to the famous Coins. Your accumulated Coins can then be converted into Diamonds, then into real money (dollars, euros or whatever currency that you earn in).

Hence the importance of indulging your community!

Strategy #7: Market your expertise on Tiktok

TikTok, designed as a platform for young people and whose users are 41% aged between 16 and 24, represents a certain challenge for brands.

And that opens up possibilities! Indeed, you could become a TikTok consultant by helping brands to position themselves on this network. Your added value lies in your know-how and your experience of the tool. Thus, you can fully support companies in developing their strategy by helping them in the choice of their content, for example.


Diversify! Although TikTok is gaining more and more momentum, do not neglect other platforms such as Instagram or Youtube.

Opt for a multi-channel strategy to maximize your chances of making money from social networks. Indeed, the remuneration system on these platforms works differently, so it is interesting to combine them.

Youtube pays creators through advertising viewed before the content. On Instagram and TikTok, it is mainly brands that pay to be promoted by influencers. It therefore appears necessary to develop a relationship with the brands before being actually paid. Businesses will look to find you on tiktok . This is anchored more in a long-term strategy unlike YouTube.

Earning money on TikTok is therefore quite possible. On the other hand, you will have to work hard to achieve it, be creative and have many different strategies. Nothing prevents you from combining different social networks such as YouTube or Instagram to maximize your income!

Read More: Struggling with Impulse Buying? Learn How to Never Buy on Impulse Again!

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