Social Media Wealth: Khaby Lame’s Rise to Riches!

TikTok's Khaby Lame
Khaby Lame in his signature pose.

TikTok’s Khaby Lame is currently the most followed Tiktoker in the world!!

TikTok sensation Khabane Lame, famously known as Khaby Lame, gained popularity online once videos of him reacting to pointless life hacks and DIY videos blew up on the internet. He became an internet muse as he never spoke a word in his TikTok videos yet became one of the most popular content creators.

The Star of Stars

Since his dizzying rise on social networks, Khaby Lame is everywhere. Fan of Squadra Azzura, he poses with Juventus star Alessandro Del Pierro and participates in the video announcing the arrival of Manuel Locatelli in the club. We have also seen him with Paul Pogba, Zlatan Ibrahimovic and Usain Bolt, without forgetting his collaborations with Real Madrid and the Brazilian Vinicius Jr. He has also been recognized by Neymar and Kylian Mbappé who during celebrations of their goals, they recreated Khaby Lame’s signature hand gesture.

Khaby Lame currently has over 114 million followers on the video-sharing platform, TikTok. He has also surpassed the second most followed TikTok star, Addison Rae. The Senegal-native currently stands as Charli D’Amelio’s competition, who is the most followed TikToker in the world.

Before the Corona virus pandemic that changed the World, Lame was unknown . He was originally laid off from the factory he was working in as the pandemic took a toll on several companies financially. Since then, the 21-year-old started creating TikTok videos to keep himself entertained. With his sarcastic expressions, along with meaningful hand gestures, he has managed to create a multimillion-dollar fortune for himself.

Not only has he surpassed Addison Rae on TikTok, but he has also amassed more followers than popular, controversial TikToker Bella Poarch.

 

Khaby Lame’s Background

Khaby Lame grew up in public housing since he was a year old in Chivasso, Italy. According to Business Insider, the social media star is estimated to be worth $2 million. The publication also stated that he charges close to $50,000 per promotional video, which gets uploaded on TikTok.

Khaby Lame is estimated to be making $200,000 per month.

In an interview with the New York Times, Lame admitted that he gained popularity online due to the ‘global language’ he speaks. He added:

The TikTok personality also believes he has a huge fan following in the States, Brazil, and Senegal.

Alongside his expanding career on TikTok, he has also amassed over 47.8 million followers on Instagram.

The one who launched on TikTok in March 2020 after losing his job because of the Covid is today the most followed tiktokeur on the planet. A millionaire, he is also the star of stars that everyone is fighting over, including the most prestigious brands.

Who will stop Khaby Lame. In just over 2 years, the one who worked in a factory near Turin before losing his job due to the pandemic and launching on TikTok to occupy his time has become the king of the Chinese social network. One of the kings of all social networks combined with the 200 million subscribers he has on all platforms.

Khaby Lame, King of Tiktokers

On TikTok, he has nearly 145 million followers at the time of this writing. And to think that he only had 2 million followers in April 2021, just before his mute parodies of the tips and tricks (life hacks in English) of other contributors began to go ultra-viral. Today, the least watched of his videos has 10 million views. The most popular, more than 352 million views!!

His TikTok account has over 2.3 billion likes! At only 22 years old, the young Khaby Lame seems to have hit a goldmine.

And it’s not just on TikTok that he’s all the rage with his parodies. On Instagram, he also has nearly 79 million followers. Ten times more than Mark Zuckerberg. He had also teased the founder of Facebook and owner of the platform since 2012 via Meta. Mark Zuckerberg reacted by sending him a wink and liking his post.

Netflix, Amazon Prime, Hugo Boss…

At the end of 2021, Business Insider estimated Khaby Lame’s fortune at $2 million. Others now put the figure at $5 million. It must be noted that Lame knows just how to milk his fame.  For each of his sponsored posts, his clients are ready to pay between $5,000 and $200,000 dollars. And of course, many organizations are tapping into this fame of his. He has worked for very prominent brands such Netflix and Amazon Prime. But also Dream 11 or Xbox.

Since the beginning of the year, Khaby Lame has also become the face of Hugo Boss. When the king of TikTokers climbed the steps of Cannes twice, he was dressed by the brand, of course.

He has also made his catwalk debut during Milan Fashion Week last September. The result of this was: 4 billion impressions on social networks in four days for Hugo Boss. Unbeatable! Enough to overshadow the other stars recruited for the campaign linked to the couturier’s 50th birthday in search of a rejuvenated image: Since then, Khaby Lame’s images are shown everywhere – on the walls of the Milan Cathedral and with us on many bus shelters.

100,000 followers in 2 hours!

According to the goal.com site, direct partnerships with TikTok and Instagram are also in preparation. Both platforms posted videos of Khaby Lame on their respective official pages and even a personalized hashtag.

Nobody has ever experienced such a rise on social networks. Imagine that during the time of writing this article, Khaby Lame gained 100,000 followers on TikTok, growing from 144.7 million to 144.8 million subscribers. This in less than two hours!

Read More: 20 Side Hustles You Can Start Today

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